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DOMAIN EXTENSIONS: THINGS YOU DIDN’T KNOW YOU DON’T KNOW

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When crafting a domain name, the domain extension does not matter. All you need is a site to market your product or post your articles. You believe in publishing high-quality content together with genuine products.Also, to you SEO optimized product descriptions and quality images are enough to convince the customers. At the end of the day, who cares about the domain ending as long as what they get from your site solves their problem.

You are right. But there are things you don’t know about domain extensions. Here they are:

A) THE EXTENSION HAS THE POWER TO BOOST YOUR MARKETING

If you are searching for a smartphone online and you come across the following websites which one would you click first? Dandanielcommunications.com and dandanielcomm.phone; of course, you will go for the second one as it automatically tells you the dealer is selling phones. The same case will apply to your customers when they are searching for products you are offering on your online store.

As such, before going out to market your products, an encounter with your website will give the target audience a clue of what you offer. For this reason, you will spend limited time trying to convince them to buy from you. Thus, it is true that domain extension can impact your marketing activities positively or negatively.

B) YOUR DOMAIN EXTENSION CAN BUILD WEB VISITORS TRUST AND CREDIBILITY

The 21st century is an era marked by increased online frauds. Cybercriminals have come up with advanced techniques to confuse web users and turn them into preys. They do this by developing a counterfeit website that is identical to the genuine with an unnoticeable difference.

For instance, you can find a counterfeit of paypal.com which might be paypal-.com (just a suggestion). The two sites appear the same in every aspect. However, one is a fake one aimed at defrauding PayPal users.

Due to these instances, online users are becoming suspicious of domain names. To counter this fear, you can register a branded domain name. Such a domain carries the company brand as its extension making it hard for a fraudster to copy since only those with your permission can use it. This way, you build your customers trust and credibility.

C) IMPROVE YOUR SEO RANKING

Even though a domain extension stopped being a ranking factor, it still influences it. Domain names associated with niche keywords will always have the upper hand in the SEO rankings than their counterparts. A domain name ending with .

phone will appear before a .com when a user is searching for mobile phones. Nevertheless, you must incorporate other SEO optimization elements to enhance your ranking in the search engines. Notably, such a domain will give you a benefit of navigation as some users will just key in .phone to find a smartphone on the search engine. Hence, despite its illegibility as an SEO ranking factor, your domain extension will always play a central role in enhancing your search engine visibility.

D) EASE BRANDING

The essence of a domain name is to create a brand identity on the online platform. In fact, your website is your virtual brand representative. To ensure you create a robust online authority, you must carefully select a wooing domain name. Domain extension is part of building a superb online identity.

With the emergence of branded domains, you can now easily make your brand part of your domain names. This aspect will help you to sell your new brands through associating them with the ones already known by the public. For instance, if Microsoft starts manufacturing televisions by the name OneTouch, it can easily brand it using .microsoft domain extension – one-touch.microsoft.

Now, you have known what you didn’t know about domain extension.