The 21st century is an era marked by increased online frauds. Cybercriminals have come up with advanced techniques to confuse web users and turn them into preys. They do this by developing a counterfeit website that is identical to the genuine with an unnoticeable difference.
For instance, you can find a counterfeit of paypal.com which might be paypal-.com (just a suggestion). The two sites appear the same in every aspect. However, one is a fake one aimed at defrauding PayPal users.
Due to these instances, online users are becoming suspicious of domain names. To counter this fear, you can register a branded domain name. Such a domain carries the company brand as its extension making it hard for a fraudster to copy since only those with your permission can use it. This way, you build your customers trust and credibility.